Women at work: Your credibility matters

Your credibility is a statement of your trustworthiness. It shows how much people can believe in what you say.

Establishing professional credibility will define your potential for success. If others believe and trust you as a reliable resource, you can lead and motivate employees.

Gaining credibility is a complex equation.

Experience and education are foundation blocks for growing your authoritative voice. When you speak, offer statements that are accurate and honest.

Offer substantiating facts to support your opinion. Take a long term focus on professional development in areas that help to evolve your knowledge base. Identify topics upon which you can become an expert. In other words, do your homework!

Losing credibility happens quickly. Simple misstatements where you did not check your facts or opportunities for information where you failed to pursue the ultimate best answer can be detrimental to believability. Ultimately, these examples illustrate poor decision making. Consider your methodology and sources for data collection. Avoid exaggerations.

Credibility will be measured or calculated on more than content.

Loyalty to individuals and devotion to ideals are other critical components. Failing to deliver on a commitment will reduce your trustworthiness. Leaders with integrity are known for getting the job done and doing it in the best possible manner.

When you are interacting in a way in which you rely on reputation, credibility is your currency.

If your choices reduce credibility, or call into question your integrity, value system or ethics, then you may have less to bargain with in conversation or negotiation.

Credibility is a valuable commodity. It is a form of tender you can spend in the future. You should bank as much as possible. You will then be able to spend it to accomplish tasks, influence others and lead effectively.

Kim Wilborn is president of Solution Partners Inc., a small business consulting firm providing business coaching, financial oversight, and accountability.